Mobikk,  has left an indelible mark on the Iranian retail landscape through its collaboration with Dorsa, a leading lifestyle brand specializing in leather accessories, home furniture, and jewelry. As the dedicated marketing consultant, Mobikk orchestrated a comprehensive reimagining of Dorsa’s marketing and brand strategies, fostering a dynamic and impactful presence in the market.

Dorsa operates as an umbrella brand for four distinct sub-brands: Dorsa Leather, Dorsa Jewelry (endorsed with Swarovski certification), Dorsa Home, and Dorsa Café. Mobikk spearheaded the transformation across these diverse sectors, ensuring a cohesive and compelling brand narrative.

Under Mobikk’s guidance, the Marketing Communications (MARCOM) department, comprising fourteen talented individuals, evolved into a powerhouse. Embracing Martech, Mobikk’s team devised innovative advertising and branding strategies tailored to different customer clusters. This approach ensured targeted and personalized campaigns aligned with customer preferences.

Public Relations (PR) became a strategic pillar handled with finesse by a dedicated professional. This individual managed stakeholder communications, orchestrated impactful events, and facilitated internal branding initiatives. Mobikk’s emphasis on effective PR contributed to enhancing Dorsa’s relationships with key stakeholders.

Mobikk’s involvement extended to Research and Development (R&D), a critical aspect of Dorsa’s success. The R&D team, under Mobikk’s guidance, excelled in product architecture, trend forecasting, and data analysis. This data-driven decision-making approach enabled the formulation of precise strategies aligned with customer needs.

Visual Merchandising (VM) transformed, with Mobikk’s team ensuring standardized store constructions, captivating window displays, and strategic product merchandising. The result was a visually appealing and consistent brand experience across all Dorsa stores.

Mobikk’s commitment to innovation manifested in projects that blended advertising and R&D. Leveraging customer clustering and data-driven insights, Mobikk implemented targeted messaging and product offerings based on customers’ buying behavior algorithms.

A highlight of Mobikk’s collaboration was the Dorsa rebranding project, a multifaceted initiative encompassing brand repositioning, brand identity, visual identity, store identity, store redesigns, brand values, internal branding, and new pricing strategies. Mobikk meticulously identified, provided, and implemented each element, ensuring a seamless and impactful brand transformation.

In conclusion, Mobikk’s strategic consultancy has not only elevated Dorsa’s brand but has set a new standard for innovation and excellence in the Iranian retail industry. The collaboration stands as a testament to Mobikk’s prowess in driving transformative change and shaping brands for sustained success.