Since November 2022 till now, Mobikk has served as the Business Consultant for Taj Gold group, spearheading a transformative journey in sales and marketing. Our comprehensive approach involved analyzing business dynamics, crafting and implementing robust sales and marketing strategies, developing data-driven marketing initiatives, and creating a distinct brand identity. These efforts resulted in an impressive twofold increase in sales.

Upon joining Taj Gold, the business operated within traditional confines, with 5 stores in Tehran and 3 in other cities of Iran. Notably, there was a lack of online sales and product data. Our first strategic move was to establish a data collection system and acquire an RFM-based analytical tool, enabling in-depth analysis of products and customer behavior.

In a market saturated with similar products, differentiation was paramount. We initiated a comprehensive process, beginning with the development of a compelling company identity. Through extensive conversations with management and rigorous SWOT analysis, we identified a unique selling proposition—the creation of distinctive shopping bags. These bespoke bags became a symbol of our brand, captivating customers and setting Taj Gold apart from competitors.

Our commitment to prioritizing Taj Gold customers manifested in the meticulous design of our packaging. The exterior exudes simplicity with a crown pattern, resembling a real-world minimalist style. However, upon unveiling the packaging, customers are transported into a magical world inside the crown. This vibrant world, inspired by Iranian cubism, is a celebration of joy and freedom. It serves as a reminder of the beauty within, reflecting the idea that a colorful and beautiful inner world contributes to a happier and more beautiful external world.

The campaign employed a 360-degree approach:

All-encompassing board changes in cities

• Strategic online ads, including CPC and banner ads, in collaboration with a renowned digital marketing company
• Influencer and email marketing initiatives
• Engaging events within booth-like structures, allowing people to experience the brand firsthand
• Exclusive invitations to top customers
• SMS marketing
• Purchase incentives, such as a lucky wheel offering discounts and gift-filled bags
• Creation of captivating mini-videos to narrate the brand story

This multifaceted strategy resulted in a significant impact, transforming Taj Gold’s market presence and leaving an enduring impression on customers. Mobikk continues to innovate and elevate brands, driving success through strategic consultancy.